Before beginning the design work, I met with Louis Holcomb to understand his goals for Diamond Recruiting, the audience he wanted to reach, and the vision he had for the brand. He explained that while his expertise was in baseball and player development, establishing a strong digital presence was outside of his skill set. Although he had accumulated a collection of logos, photography, and marketing materials over time, the assets lacked consistency and weren't optimized for modern digital platforms.

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To build a stronger foundation, I started by organizing, refining, and standardizing the existing assets into a cohesive visual system. From there, I explored branding concepts and developed mockups that demonstrated how the brand could be applied across social media and other digital touchpoints.