I designed this logo to connect with the artist community that SEEN seeks to align with. The logo has visuals of an "S" emerging on the ends of a box with eyes seeing art seemingly looking inside. I wanted this design to be a combination of the visual of a creative mind that breaks new barriers and the eyes of someone trying to look inside one. I feel like this idea allows them to connect with artists they hope to work with and also viewers they hope to have come to see them.

 

I used the same ideas when creating the mockup banners to display what this logo could potentially look like in an advertisement outside of a gallery.